Your brand—your business name, logo, and other identifiers—is often one of your most valuable assets. Protecting that brand can help distinguish your business in the marketplace and reduce the risk of confusion with others.
Matheson Law Office assists North Carolina businesses with trademark selection, registration, and protection.
Selecting and Clearing a Trademark
Before investing in a name or logo, it is important to evaluate whether it may conflict with existing marks.
We assist with:
- Trademark searches and clearance analysis
- Evaluating potential risks associated with a proposed mark
- Advising on strength and distinctiveness
Federal Trademark Registration
We guide clients through the process of applying for federal trademark registration, including:
- Preparing and filing applications with the United States Patent and Trademark Office
- Responding to office actions
- Monitoring application progress
Protecting and Enforcing Your Brand
After registration, maintaining and protecting your trademark remains important. We assist with:
- Monitoring for potential infringement
- Addressing unauthorized use of your mark
- Advising on enforcement options when issues arise
Integrating Trademarks Into Your Business Strategy
Trademark protection is most effective when aligned with your overall business goals, including marketing, expansion, and potential sale of the business.
We work with clients to incorporate intellectual property considerations into broader business planning.
